TheBizDen Business Summit 2013: The Rise of the Chief Listening Officer (#BizDen2013)

TheBizDen 2013 Business Summit

One Afternoon. Three Conversations. #BizDen2013


TheBizDen Business Summit is back and more rocking than ever. This year’s focus is on the emergence of social media and its importance to startups, individuals, students and even large fortune 1000 companies. Do you listen to your audience on social media platforms? Why should one even bother? Join us on May 6 and hear from our esteemed speakers on why it is more important than ever to leverage such tools to get ahead (both as a company and individual). See you there! You are awesome! :)

Our Awesome Speakers

Gemma Craven, Executive Vice President, NY Group Head at Social@Ogilvy

Gemma Craven

Gemma Craven leads the Social@Ogilvy team at Ogilvy New York, responsible for Ogilvy’s team of social media and word-of-mouth marketing experts. She also runs a wider social working council at Ogilvy NY, focusing on the design of integrated social solutions that combine deep disciplines like CRM, public relations, and shopper marketing with social theory and practice.

Gemma leads senior client relationships with UPS and LG, heading up thought leadership, strategic direction and ensuring creativity and effectiveness across all work. She is also a regular guest lecturer at NYU and Columbia, leading classes on social media theory and practice with a specialization on the intersection of social and business. Her experience in advising and leading clients on the development of community, conversation and reaching key influencers comes from 13 years working with brands ranging from IKEA, Gap, Unilever and Nestle to BBC, News Corp, Microsoft and IBM.

Prior to Ogilvy she was global digital communications lead for IBM’s US joint venture with Ricoh, InfoPrint, and Broadcom, the chip company powering many of the innovations currently coming to market in today’s smartphones. Gemma moved to the US in 2007. Roles held in the UK included a stint as Head of Technology and Digital Media at Midnight, a UK-based digital boutique where she developed integrated programs for AOL’s, Fujifilm, wireless network provider iBahn, Greenlight SEO and pioneering social network LunarStorm. A French speaker, Gemma also specializes in planning and executing global campaigns, having spent time living and working in France, working with Hackett Group, a Paris-based consulting firm. She is a graduate of University of Sussex in the UK and Université d’Aix Marseille in France where she studied French and European Studies and French for Business.

Ramon Ray, Editor & Technology Evangelist, Infusionsoft & Smallbiztechnology

Ramon Ray

Ramon Ray is Regional Development Director NY/NJ Infusionsoft and editor & technology evangelist of He is passionate about helping small businesses grow their businesses using technology as a strategic asset.

He is a journalist, free lance writer, event producer (Small Business Summit, Small Business Technology Tour, Small Business Influencer Awards), speaker and author. His third book is best seller “Facebook Guide to Small Business Marketing”, (Wiley, Winter 2013).

Ramon is not just an ivory tower geek, but as a former technology consultant has hands on experience in a variety of technologies including social media, mobile computing, computer networks, online software and more. Ramon’s expertise is technology, marketing and sales (personal branding, networking, business growth).

Over his extensive career Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small businesses to help their businesses thrive, using technology.

Lauren Drell, Campaigns Editor, Mashable

Lauren Drell

Lauren Drell is the Campaigns Editor at Mashable, where she manages advertiser-supported campaigns and writes and edits supported content. Lauren joined Mashable in February 2011 as an assistant editor and is based in New York.

Before joining Mashable, Lauren worked as a multimedia reporter at AOL Small Business, where she focused on entrepreneurs and startups and launched several video series.

Lauren earned a B.A. in history from the University of Pennsylvania in 2008, and she graduated with an M.S.J. from Northwestern University’s Medill School of Journalism in 2010. Her personal interests include ogling puppies (including her Morkie, @FranklinPup), savoring red velvet cupcakes and curating her typo blog, Spelchekt.

Nando Rodriguez, Senior Social Media Recruiter NA, Social@Ogilvy

Nando Rodriguez

Nando Rodriguez, a social media recruiter for Social@Ogilvy under Ogilvy Public Relations, often described as dynamic, creative and down right outspoken is a veteran recruiter with over eight years experience in the fashion industry, the creative landscape as well as legal and administrative with the last four years focused in the social media space. His personal brand has landed him speaking engagements with the School of Visual Arts, Brazen Careerist Boot camp Series, Huffington Post Live, and other globally recognized channels. He is a co-founder of the interactive seminar, Brand to Land: Helping you find your personal brand to land your next job. Nando’s recruiting genius can be found on

Charlene Narcelles, Talent Acquisition, Ogilvy

Charlene Narcelles

Charlene Narcelles, a talent recruiter for Ogilvy + Mather, considered by many of her peers in the industry as engaging, strategic and incredibly awesome, has four years of recruiting experience in the advertising arena. Her expertise covers a large range of recruiting advertising executives to manager-level directors. Ms. Narcelles recruits across industries verticals including advertising, shopper marketing, experiential marketing as well as search + planning. She is a co-founder of the interactive seminar, Brand to Land: Helping you find your personal brand to land your next job. Charlene’s recruiting genius can be found on

Diana Ransom, Editor at and Contributing Editor at

Diana Ransom

Diana Ransom is the editor of and a contributing editor at, which are published by Entrepreneur Media Inc. There, she has both written and edited stories about startups and technology, among other things. She also writes a regular column about starting up for Entrepreneur’s Startups magazine.

She has served as the assistant business editor for the New York Daily News and a senior reporter for, where she received a Deadline Club award for deadline reporting for her story “The 70% Discount on Goldman’s $500M Gift.” She’s also worked for The Wall Street Journal, Fast Company magazine and The Christian Science Monitor.

Ransom received a master’s degree in business and economic reporting from New York University and an undergraduate business degree from George Mason University. She was born and raised in Northern Virginia, studied abroad in Florence, Italy and now lives in Brooklyn, N.Y.

Joseph Jaffe, Founder and Partner at Evol8tion

Diana Ransom

Joseph Jaffe is one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder & Partner of Evol8tion, LLC, an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition. Evol8tion launched in January 2012 with Anheuser-Busch InBev and Kraft Foods as founding clients.

In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010 and again by Dachis Group in December of 2010. crayon’s clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered, a social media agency, included Target, Verisign, Anheuser-Busch InBev, General Motors/Onstar in its client roster. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite. Jaffe’s popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes. In 2009, he launched his first foray into video in the form of JaffeJuiceTV, in an effort to prove once and for all that he does not have a face for radio.

He has written several books including, “Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising”, “Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership”, and “Flip the Funnel: How to use existing customers to gain new ones.”

Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.

Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School, as well as the Society for New Communications Research. He also has lectured at NYU’s Stern School, Cornell’s Johnson School of Business and Syracuse University. Hailing from South Africa, he lives with his wife, daughter and two sonsin Westport, CT.

Stacey Ferreira, Co-Founder at [via Skype]

Stacey Ferreira

Stacey Ferreira is the co-founder of Just one day after graduating high school, Stacey Ferreira moved from Phoenix, Arizona to Los Angeles, California to start a business with her brother, Scott Ferreira and their friend Shiv Prakash. Together, the three of them began building the platform that is known today as MySocialCloud – an online platform that allows individuals to store their usernames and passwords for auto-login.

Two months after she moved to Los Angeles and at the age of 18, Stacey and her brother raised $1 million in investment for MySocialCloud by Richard Branson of Virgin, Jerry Murdock of Insight Venture Partners, and Alex Welch of Photobucket. This all happened thanks largely to a tweet she found on Twitter.

After the investment, Stacey ventured to New York City to study music business at New York University while also working on During this period she was very active in the entrepreneurship scene serving on the executive board of 4 NYU entrepreneurship/technology blogs and clubs.

Since her freshman year, Stacey moved back to Los Angeles to work full time on while speaking at various events, including a TEDxtalk in San Diego and many speaking events for the GRAMMY Foundation. Stacey has also been featured by Entrepreneur Magazine, Fox Business News and Huffington Post to name a few major press coverages.

Randy Joy Epstein, Founder at Randy Joy & Co and Producer at TEDxTimesSquare

Randy Joy Epstein

Randy Joy Epstein is the Founder of Randy Joy & Co. & Producer of first ever TEDxTimesSquare (@TEDxTimesSquare).

Randy Joy is a speaker, trainer and consultant working to help businesses actualize their visions and the shoulder CEOs and executives lean on to help solve company issues to catalyze growth. Clients range from technology companies to non-profits.

Her career began at PricewaterhouseCoopers where she worked with hundreds of companies ranging from high growth startups going public to Fortune 50 companies.

Articles and interviews by Ms. Epstein have appeared in,, workstylemagazine, NY Enterprise Report, Entrepreneur Magazine etc. She is also the co-organizer and producer of TEDxTimesSquare and on the Wharton Angel Network committee.

Ms. Epstein is a CPA, a graduate of the Center for Entrepreneurial Leadership and the University of Pennsylvania’s Wharton School of Business.

Jeff Pulver, Seed Investor, Producer of #140Conf, and Co-Founder of Vonage

Jeff Pulver

Jeff Pulver is one of the original pioneers of the VoIP industry. He is a globally renowned thought leader, author and entrepreneur. In 1995 Jeff defined “VON” to stand for Voice/Video on the Net and continues today to contribute words both the telecom and social media vernacular.

Mr. Pulver is the founder of FWD, the VON Coalition, Vivox and others and is the co-founder of 3-Rings and VoIP provider, Vonage. He has influenced the creation of numerous other startups.

Jeff is an active investor in (early) early-stage companies with a specific focus on Israeli Hi-Tech Startups.

Named by BusinessWeek as one of their 2003 Tech Gurus. Mr. Pulver is committed to the future of the Internet and is featured often in the media as an expert in his field.

Emily Miethner, Founder and President at NY Creative Interns

Emily Miethner

Passionate about the power of relationships and their positive effect on our careers and happiness, Emily Miethner can be found at events, conferences, and schools speaking about building community; online and offline, for individuals and businesses.

As the Founder and President of NY Creative Interns, an organization dedicated to helping young creatives discover and achieve their dream career, Miethner has produced dozens of events, interactive classes, and workshops about social media and networking that have engaged and inspired creatives at all stages of their careers.

Since forming in December 2010, NY Creative Interns has become the largest Meetup group for interns and recent grads in the country and offers a highly curated job board featuring the best internships and entry-level positions in New York City. They have hosted events with speakers from top companies including The New York Times, Google, The Guggenheim, LinkedIn, Twitter, Tribeca Film Festival, New York Magazine, and Late Night with Jimmy Fallon.

Additionally, Miethner works with brands large and small as a Social Media + Community Strategist. She has presented at SXSW Interactive, Internet Week, Mediabistro’s Social Media and Job Search Bootcamp, and New York University, among others, been featured in The New York Times, U.S. News, and Fast Company, and written for Mashable.

Arjun Rai, Founder/Showhost at and Founder/CEO at Canvs.Co

Gemma Craven

Arjun Rai is a New York City based entrepreneur orginally from West Windsor, New Jersey (aka Princeton Junction). Since high school, Arjun has been networking with some of the most well known entrepreneurs and even worked on a few projects and startups of his own. Upon graduation, Arjun pursued his career opportunities and came to New York City where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. Following a few weeks into college, Arjun launched his second startup,, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen. After interning at a PR and ad agency in the summer of 2012, Arjun quickly saw the need for yet another startup within the tech space and raised a seed investment round to build it out. That startup became the Canvs Project (Canvs.Co) and aims to bring the future of the workspace and tablet computing to thousands of companies around the world.

In his spare time, Arjun also loves to host his own business show, TheBizDen, take photographs, watch soccer games, attend meetups/conferences and listen to music from Adele, Coldplay, Ingrid Michaelson, Rascal Flatts and Sarah Brightman among others. Starbucks Coffee is also one his favorites (especially for meeting other fellow entrepreneurs). Arjun started TheBizDen during his first year at college to encourage and motivate students to engage with business leaders at a much earlier age (much like himself). Today, the organization hosts not only podcast-based shows but also monthly meetups and annual conferences with some of the most well known, influential and passionate business leaders from around the world (past guests have included Steve Forbes of Forbes Magazine, Peter Shankman of Help a Reporter Out, Avi Savar of Big Fuel Communications, Ian Wolfman of MePlusYOU, Stephen Messer of Collective[i] and many more).

Arjun currently lives in New York City and is in his sophomore year at the NYIT School of Management (majoring in Small Business and Entrepreneurship). He also holds several notable awards and is a member of the Phi Eta Sigma Honor Society and Golden Key International Honour Society. His favorite TV shows include, “Everybody Loves Raymond”, “Shark Tank”, “Friends”, “Money Moves with Deirdre Bolton”, “Big Bang Theory”, “Selling New York”, “Bloomberg Game Changers”, “Bloomberg West” and “Star Trek”. He continues his attempt at mastering the french language to speak fluently when he buys a second home in Paris…one day. His dream home of the future includes BoConcept furniture and Bang & Olufsen technology (minimalist and contemporary). Arjun loves visiting downtown Princeton, NJ and would love to visit Palo Alto, CA one day (and eventually Space too). :)

For Press

If you are interested in covering the event on May 6, please email with “Press” in the subject line to receive a Press Pass. Thanks so much!


Agenda for the Evening

  • Networking Opportunity: 12:30 PM to 1:30 PM
  • Panel 1 Discussion on Startups + Social Media: 1:30 PM to 2:15 PM
  • Panel 2 Discussion on Individuals and Students + Social Media: 2:15 PM to 3:00 PM
  • Panel 3 Discussion on Large Brands + Social Media: 3:00 PM to 3:45 PM
  • Surprise Performance 3:45 PM to 4:00 PM
  • Closing Remarks: 4:00 PM to 4:15 PM
  • Networking: 4:15 PM to 5:00 PM

TheBizDen Eventbrite Ticket Link

54 Second LIVE Elevator Pitch

Got an interesting idea but need some feedback? Well, at the event we will be utilizing our elevator just for that! Sign up by emailing Arjun at for your chance to pitch your idea to one of our amazing speakers for feedback etc (please include your name, company name, company URL). Remember, you have 54 seconds to get your idea across before reaching the next floor…Please be present at 1 pm for your opportunity to pitch. This is your chance! See you soon! :)

Time and Location

Date: Monday, May 6, 2013
Time: 1:00 PM to 5:00 PM
NYIT Auditorium on Broadway
1871 Broadway
New York, NY 10023

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